"To Cheat or not to Cheat?"

Ad Critic
Commercial archive
AdLand | Ad-Rag
Advertising quotes
Business buylines
Chank's fontmaking tutorial
Taglines galore!
Ad Age
Reveries
Ad week Online
CA
Luerzers Archive
SHOTS!
Boards Online
Culture Jamming
Marketing Canada
Creative Review

Re:Channing
Does he still drive a Pacer to client meetings and a Boxter on the weekends?

re:maclaren firings
To the person inquiring about who is getting fired at MacLaren: GROW UP. It's pathetic to see people grovelling for information on people getting fired. Yeah, Yeah I know...this is probably the forum for it...but I still find it disturbing when people in this industry get so preoccupied with other people's demises...

The Channing Virus
Cossette got rid of Channing after he made hundreds of thousands of dollars milking the Bell account. How did you guys do it? I heard that some unfortunate photos involving small farm animals played a role.

Who could this be???
He has zero knowledge of production costs
He's a high paid monkey with his monkey hands all over the budgets of a certain company's tv spot productions.
He gets a cut of whatever he can slice out of your production budget.

What I overheard Channing whispering to a client.
You see that art director punk over there. He's out snortin coke off a stripper's tits every night and his smug, little tart of a producer is billing it to the misc. collumn in your budget right after her Holt Renfrew purchases.

A Creative's Worst Nightmare.
Can you say David Channing? I knew that you could.


who is getting fired at maclaren????


who is getting fired at maclaren????


which resident maclaren ledgend got axed?
record profits=Maclaren


Well we know why the one agency who axed their resident legend is reporting a record profit.

Re: O.B.
Is that a first? A pre-emptive fuck-myself. Nice one. On another topic, how come agencies are reporting record profits in this week's marketing on one hand and on the other laying people off on the other? Methinks some fat-ass types are preserving their own bonuses. I guess that's just the way it goes though.

re: axe
Maclaren had a party yesterday where they stressed that the agency is having a very bad year. For about 5 minutes. The axe will drop this week or next for creatives. On the lighter side the plans to redecorate the entire creative department are steaming full speed ahead.

OD on OB
Even if the ad was 'legit' ,by the standards laid out here, chances are pretty good ( I'd wager about 98%) that it'd get slagged as a piece of shite on teabaggers anyway. Just a thought. I'll go fuck myself now.

re: thirsty axe
well??? who got da boot? or at least, how many? i heard the interactive department lost a few, but that was a week or two ago. any casualties in the creative department?

Yes, Let's Blame Heisey
I agree with the suggestion to blame Heisey. He wouldn't know a decent piece of creative if it knocked him off his scooter. Oh, I'm sorry, did he just get slagged there? Maybe the strength of the FCB work should simply speak for itself?

re: thirsty axe
well??? who got da boot? or at least, how many? i heard the interactive department lost a few, but that was a week or two ago. any casualties in the creative department?


because "the man" has camera's everywhere. "he" knows your every move. whether you're having a bath or whatever, "he" is aware. be careful what you do behind closed doors. you are always being watched. there's no escape in society.


Say, does anyone ever wonder why every time you slip into a hot bath, some telemarketer calls trying to sell you something? And why is it usually something good?


Weighing in on this ridiculous O.B. ad debate. First of all, who gives a shit. It raises the profile of this country's generally crappity advertising product. Secondly, it should be pointed out that many of the CDs (no names, sorry) at, I'd say, the majority of Canadian agencies owe their corner offices to award winning ads of dubious pedigree. The lesson to the rest of us peopons is that we'd better start working on those dildo ads and start investigating the price of late night air time in Burnt River. Oh, and thirdly, blame Heisey.That always seems to work around here. Plus, he was on the jury.

maclaren
Hiring many freelancers at 1000$ a day for months at a time is going to catch up to you sooner or later.

Name that Agency
sorry, i was trying to be 'Spy Magazine-ish'. I'll stop now. It's Maclaren.


Surely we can name the agency. It's an anonymous forum for chrissakes!

thirsty axe
I hear the axe has begun swinging down on Queens Quay. Anyone got the scoop? -- spark

RE: post below.
That's very true. Just ask the enterprising ad wizards at PJ.

Tampon Ad
It most definitely ran for a few weeks out in British Columbia. That sounds legitimate to me. A few weeks is not one time. It doesn't have to be a national media buy with millions of dollars behind it to qualify, you know.

Two years ago at Cannes
About two years ago, a scandal developed over a Cannes ad that didn't run (Or ran once or twice). They ended up having to return the award. That was two years ago. Maybe the rules have changed in two years and the OB ad is acceptable. That is if they changed the rules.

My last post on OB ever.
Ever finished a spot and then had the fun experience of having it sit on the shelf a while (weeks, months) before it finally aired? I guess not. Well, my friend, it happens. (I'm not trying to be an asshole here, but maybe you just don't get to work on many TV projects so it's never happened to you) In this case, due to the subject matter and the unique and original product demonstration, there may well have been problems getting the spot approved by telecaster. Now please don't tell me this makes no sense.

To the Hopeless Defender of Everything OB
DAMN, the moron below just keeps asking for it. Guess what, jackass? The spot wasn't entered here because everyone would have known it's a fake. Or maybe it just wasn't good enough to win. But wait, none of us know because it's never aired legitimately. Tell you what, sell the Lion you just gained by cheating, and buy yourself a half decent IQ.

re:fuckface
It's a fact that the team had the O.B spot completed more than a year ago...that's plenty of time to enter a "scam" spot for any of the local shows. I'll think before I type as soon as you get yourself better informed.

Just curious
Did both ADs get their names on the Lion? I mean the AD who first came up with the idea at school, AND the AD at Amaretti who used it ?

Re: think before you type
Well, there's the rub... "didn't air" in time.

To angry guy
I'm enjoying the anger with which the person below is firing off nasty entries, defending the OB spot, and calling people clever things like "fuckface". In reality, they are either an agency cheerleader or someone intimately involved with the scam spot, and they are no doubt shitting their pants as a result of someone exposing it for what it is: a fraud. If I were you, I'd get your Lion ready for return shipping, because the shit is going to hit the fan.
Take your own advice, dude. Think before you type.

RE: OB entry
Think before you type - maybe it didn't air in time to be entered into the latest Toronto shows, fuckface.

yeah but what about this:
Lots of PSA's are scams. the creative team doesn't give a flying fuck if the client raises money or awareness, as long as the idea gets them to the podium.

re:OB Tampons
Two words to describe this situation: DESPERATE & PATHETIC. Ammirati, congrats on your rather tainted Bronze Lion...did you guys all notice how that OB spot cleaned up here locally? (insert sarcasm righ here)...What was Ammirati thinking? We might get away with this scam if we enter this into an international awards show? Considering I've heard that the OB client was insistent that they not run the aforementioned ad onto Adcritic, how are they going to respond to these turn of events?

re: scammers
good boys and girls. i see that no one has been online since that last post. and it's been almost and hour. it's nice to see someone listen for a change. good work. enjoy the summer. see you back here this fall.

scammers
you are ALL scammers. WE are all scammers. I AM a scammer. it's the nature of the business. if we can further ourselves with a little manipulation, we'll do it. if someone else does it, we complain. enjoy the sun and quit this bitching. it's too nice to be inside, you kids should go outside and play.

Some definitions
Alright, my friend, listen carefully. It does not matter how many times an ad runs in order to be legitimate. It may run only once, like the Apple ad did, or the Super Bowl. However, the following do not qualify as legitimate media buys.
1) If the agency pays for it.
2) If the ad is only aired during inexpensive time slots in order to qualify for shows.
3) Any other kind of cynical attempt to otherwise bend the rules by running an ad on a very limited scale just so the agency can say it ran.

Personally, I agree with the viewpoint that "a media invoice is not enough if the letter but not the spirit of the rule is complied with."
Sorry, but an ad that only runs for the purpose of qualifying is not a bona fide, legitimate ad by even the loosest definition. The makers of OB are major advertisers, and running an ad once in Vancouver at 4am is not an attempt to reach consumers, it is the sad act of a client who has caved in to the bullying of their agency in order to placate them. Therefore, it is a fake. A fraud. Frankly, the difference is crystal clear. I shouldn't have to explain it to any intelligent person. I'm disappointed that you've allowed the wool to be pulled over your eyes. Unless of course, you were involved in making it.
Scam ads like OB and Halls threaten the credibility and importance of award shows. It's like letting sprinters use steroids. It's an unfair advantage. Yes, it's cheating, plain and simple. There's no other word for it.

re: Vancouver
Actually, 8:30. Some dumb-ass suit scheduled a creative presentation for 8:30.


How many times did the tampon ad run? Please bless us all with your definitition of how many times a spot must run until you christen it as a real spot. Please. You sound really smart. I say it's legit.

Tips, cont.
Also, wait until it's a little later "Vancouver time" before posting...you're telling me a (possible) creative is in the office bright 'n' early at 9 a.m.?

Tips on how to cheat
Method number one on how to try to deflect attention from the OB scam ad:
Use phrases like "end of story" when defending an argument you can't back up rationally.
Two:
Badmouth the Halls ad, which is also a scam.
Three:
Get mad and swear and say inarticulate things like "shut the fucking fuck up."
Sorry Einstein, but once again, just because it may have run once doesn't make it legit.

Re: Test Market Sighting
No, I'm serious. I live in Vancouver and I saw the spot on air and the thought, "Whoa, who the fuck got away with that?" formed itself in my head. It's still a spurious Cannes winner though. There should be a special Lion for stuff like that, the "Ran Once Lion" or like those South Americans do: have a "Free Expression" category. Something, I don't know...Never won a Lion, but if I did, I'd want it to be for something that actually ran as part of a campaign. I like the analogy if buying an Oscar off e-bay and claiming you won it. It's fitting.

Re: Test Market Sighting
No, I'm serious. I live in Vancouver and I saw the spot on air and the thought, "Whoa, who the fuck got away with that?" formed itself in my head. It's still a spurious Cannes winner though. There should be a special Lion for stuff like that, the "Ran Once Lion" or like those South Americans do: have a "Free Expression" category. Something, I don't know...


People who don’t know the facts should either make a phone call or two an find out the real truth, or shut the fucking fuck up and stop talking in rumours. The tampon spot DID run. It DID win at Cannes. End of story. The director’s cut of the golf spot remains bullshit of the highest degree and the lion should be given back immediately, because unlike the tampon spot, the golf spot that was entered never ran.

The real deal my ass...
I love it when people claim to know the "real deal". The answer to the person's question "Has anyone seen the OB tampon ad?" is NO. Nobody has seen it because it barely (if ever) ran. And if it did, the agency probably paid for it, which makes it a scam. The assertion that it ran for two weeks is extremely dubious, if not an outright lie. It is probably the party line being spouted over at AP where they have to pretend it ran somewhere. Want to know the "real deal"? Call the client. They'll likely tell you something entirely different.
P.S. - Anyone with half a brain can tell that the entry below of the person claiming to have seen the spot in the test market is as fake as the fraudulent media buy was.

Re:test market
I live in the aforementioned test market and did actually see the spot. I don't if that was the one time it ran, but I did actually see it on air.


Here's what I undertsand to be the real deal on O.B. The ad was a struggle for the client to buy, but eventually they did agree to run it in a test market in Vancouver. Which it did for two weeks. The ad itself is a straightforward product demonstration spot in volving a tampon and a bottle of wine.

re:OB tampons
Has anybody seen the ad itself

re:ghost ads
yeah. what he said! this business is such a childish game of who knows who, and who knows how to play the system. what ever happened to good honest work? and being rewarded for it. thx, opie.


wasn't he a french guy?

ghost ads
Ya can't really judge the thing by the size of the media buy. or how many times it ran (the Apple 1984 ad ran once and still ranks as one of the best according to a lot of people). But here's where ya can judge the thing. If the CLIENT paid for the ad to run then I'd have to say it's likely a 'real' ad. if, on the other hand the AGENCY paid for it, well that smells like bullshit to me. Whether the client knew or not, or whether they approved the 'once only in Bumfuck, AB' idea is irrelevant. If they didn't pay for it (the true test of a client's committment to an idea) then IT AIN'T REAL.
And if you're defending that position because you've got one of these ads in your book, or awards on your shelf, then you are beyond hack. I heard that Humphry Bogart's first Oscar is for sale on eBay, why don't you just buy that and pretend you won it. It's about fucking same.----spark



Spec ads that may possibly be someday made into real spec ads should definitely be allowed to be entered into shows.


Other things to enter into award shows now we know they don't have to be real ads:

Hamsters
Brochures for Las Vegas style shows
An old Chevy Nova, runs good
Leif Nielsen's Thong
A hairpiece
Ladies panties
A paint-by-numbers you did at age 8
A photo of your ex-boyfriend fellating a banana
Stephen Blair (he will fit into a regular Manila envelope, with minimal stuffing)
A piece of camembert

Superbowl
Cost to run spot on superbowl once-$500,000-$1,000,000. Cost to run spot once in Bumfuck, Manitoba- $400. No disrespect to Bumfuck. (I'm sure you've been there.)

yeah...
shame on you all...shame, shame, double, shame shame...shame shit, oh, shame...fuckers...my balls hurt.

Typical Canadians
Every time someone does well at an international award show, they're torn apart here. Typical Canadians. No wonder we don't do as well as we should at international awards shows. We're too busy trying to destroy each other. Shame on you all.

The mice are working...
a picture of your ass? A peanut? Willie Nelson? Quick someone get me that Iam site...I've got the next anthem spot...oh wait...glen's already submitted the script to the client.

Re: "award shows are like a portfolio"
Where do I start with the idiocy of your post?
Let’s start with the idiotic idea to allow spec work into shows. If there is a separate category called "Ads with no strategy to follow, no client to sell the idea to, no constraints of any fucking kind for the creative team", then sure, spec work should be in award shows. I can’t go on. Your post is just too stupid to bother with.

Dear anti-wayfd
Are you completely retarded? If you start rewarding ads that never ran, why stop there? Why not remove the logos all together? Why not just put in pictures of your ass, or a peanut, or Willie Nelson?


From over here at my desk, I assume the client knew that A+P was going to air the spot. If A+P did without the knowledge of the client, that’d be really stupid and risk losing the account. And the people at A+P are not stupid. So, I assume the client has approved the ad to run. Does it air once at 4 A.M in Kelowna? Maybe. Is that a brilliant media buy? Maybe not. Is it a media buy? Yes. Will it reach consumers? Yes. Many? No. Is it worthwhile for the client in terms of sales growth? Probably not. Is it worth it for the agency? Yes. Is the ad running solely for award shows? Mostly. Why did the client allow them to run the ad? Who knows. Is it part of the relationship between the client and agency that’s none of your fucking business? You bet. THAT, I know.

Award Shows
An awards show, like a portfolio, should be a showcase of the best work, whether it ran or whether it's only spec. Limiting it to work that 'ran' is like limiting your portfolio to the brochures and KFC coupons you've been allowed to work on. ...anti-wayfd

Awards Shows
An awards show should be a showcase of the best PRODUCED work. Anything else taints the results and the integrity of the prizes. ...wayfd

A "real" media buy
A "real" media buy is one that the client has paid for and approved. Although it does not matter how big it is, or how many times it aired, the ad will have been run in good faith with the intent of reaching consumers for commercial purposes, and not just so that it can qualify for an award show. The distinction is crystal clear. Too bad you're too stupid to understand it.

Re: OB
There are, in point of fact, a few ifs, ands, and buts. Buying 30 seconds of media time strictly for the purposes of qualifyng is clearly fraudulent, by anyone's standards. No matter how much conviction you muster to the contrary, you're still wrong. The only thing you're right about is that the size of the media buy doesn't matter. Unfortunately for you, the intent does. And in this case, the ad only ran to bend the rules.


What's a "real" media buy? 10 airings? 20? 30? FUCK THAT SHIT! Maybe I should remind everyone that Superbowl ads often only run once. They're considered legitimate ads and they win awards up the ass. So, please, spare me.

OB
To set the record straight, the OB ad was a stolen idea in the first place.


1. O.B. spot: If it ran, it ran. And that makes it a real ad. No ifs, ands or buts about it. There are no limits to the size of a media buy. And this spot ran, so kiss my fat ass.
2. Director's Cuts: NO DIRECTOR'S CUTS IN AWARD SHOWS. EVER. If you're not talented enough to sell the cut you want to a client, then get the fuck out of the kitchen and leave the cooking to the real creatives. Your re-cut doesn't deserve to be rewarded, because it, as an ad, never existed - only in your little mind. Selling your work is part of your job - you're not here just to act cool at industry parties or wear black production company baseball hats.

Re: It ran once.
If the OB ad did in fact run only once, that only serves as additional proof that the ad is a fraud. Read the quote below from the Ad Age article.
"Proof isn't foolproof, however. A favorite trick is for the agency, rather than client, to pay for an inexpensive media buy simply to qualify. 'Sometimes an ad may have run in one medium on a very limited scale and it doesn't necessarily mean it's not a scam ad,' says Romain Hatchuel, the festival's CEO and Roger Hatchuel's son. 'A media invoice is not enough if the letter but not the spirit of the rule is complied with.'"
Running a spot once in order to circumvent the rules of a show not only qualifies as cheating, it is the textbook definition of cheating. Sorry big star, but running the spot at 4am in Van is not a legitimate defense of the spot, it is an indictment.

re: Fake ads
To set the story straight, the OB Tampon ad did run. Once. In Vancouver. At 4am. Welcome to Ripley's Sad But True.

Re: Raining on Parade
You missed my point. You are the weakest link. Goodbye.


What he said!

So what?
What do you mean, "so what?". Are you a complete moron? The reason why not is obvious. Would you give an Academy award to a film that wasn't shown it theatres? Would you give a Grammy to a song that was radically different than the one the public had heard and bought? Of course you wouldn't. But wait, maybe YOU would, because you seem to be the morally bereft, valueless type, without the sufficient grey matter to possess an informed, well-articulated opinion.

Raining on Parades
Who are these people who find it necessary to rain on the parade of people who win awards?. Okay, yeah, the ad never ran. So what?

To the jackass below.
I believe you're missing the point. I KNOW agencies submit versions that don't air. The point is they SHOULDN'T be permitted. (Forgive the CAPS, it's just that you seem to be a direct mail copywriter or something and you probably don't understand without BOLDING, italics and underscoring.)
You want proof? You can't handle the proof. The proof is that I am familiar with the story of both ads, and it is my contention that they are fraudulent. The proof is that objectively, the version of the Halls ad that won is different than the one that we all saw on TV. The proof is that you've never seen the OB ad because it never ran. Besides, it shouldn't be the onus of award shows and the people that observe them to have to investigate each ad to make sure they're legit. They just should be in the first place.
I'm sorry you don't have the same qualms about cheating as others do.

cannes
Yeah Where's your proof!


A great great great number of ads submitted to Cannes and every other award show on planet earth are directors’ cuts with smaller logos, a few frames over 30 seconds, etc etc. And while we're at it., where’s your proof that this version never aired? Where's your proof that the o.b. ad never aired?

An argument against faked entries
Recently, Ad Age did an article on faked entries at Cannes. Click the link above to read it. And in light of the fact that two of the three Canadian ads that won are in fact fake, the article truly hits home. Let me back up my accusations. The OB ad that won has never run because the client totally pulled the plug on it, and refused to buy it. It is basically a spec ad that the agency shot, and tried to bully the client into buying, but it has never seen the light of day. It is sadly, an illegitimate fake.
Secondly, the Halls ad that won was a director/agency cut that, like the OB ad, never ran. Neither of these ads are the ones that the clients either bought or paid for to run as they were submitted. Any claims to the contrary are as fraudulent as the ads are.
What all this means is the two ads that got awards were scams. Technically, they should be sent back. I hate to break it to the people who now have ill-gotten Lions on their shelves, but in order for it to be an ad, you have to sell it first. Not sold, not real. They are, as the article dubs them, "ghost ads". Never run or approved, but still passed off as legit. In the real world, this is called cheating. Frankly, I hope these ads are investigated, and that they have to give the hardware back.
And sorry, but this entry is no case of sour grapes. I sincerely wish Canada would have cleaned up at Cannes. I just strongly believe that the ads that are submitted should be genuine. Otherwise, the whole awards process gets reduced to rewarding spec ads. Ghosting is a problem that transcends the simple old degree-of-difficulty argument- it's about cheating, plain and simple. Sure, they may have a Lion now, but doesn't it suck to have cheated to get it?

salery
it all depends on haw good you are. Entry level ranges from $25,000 to $35,000, and then from there you have to prve yourself.

50000???
what's up with the numbers??? anyone???

Starting Salary
I started so long ago, I wouldnt have any idea what a good entry level salary was! All I got was a slap on the ass and enough money to keep my horse and buggy running.

Teabaggers 1st annual salary survey
So, what's a reasonable wage for: a) entry level b) after 3 years c) after 5 years d) after 10 years

50000?
Ask for a raise!


50000

Anthem with nice Can-con reference.
The song has no moxy.

A TAD arrogant? :)
I find the song really slow. Just like O Canada, you know, when youre halfway through singing, and youre thinking 'shit, cant we speed this up a little, this seems to be going on FOREVER'. That Molson song to me is exactly the same. It has no pep! No verve! No vim!

speaking of shite...
does anyone else find it just a tad arrogant for Molson to proclaim that they have created the new national anthem, and then to compile a montage of images of Canadiana that leans heavily on images from their past campaigns? Can the Molson marketers and ad folk really take themselves that seriously? not only does the ad suck (a blatent ripoff of any TV station's late night sign-off) but the idea that any definition of Canada revolves around past advertising efforts for their shitty little brand causes me to hate Canadian (the beer) even more. You can't force pop culture, or at least if it can be done, YOU can't do it. As for white-boy rock, it don't matter what anybody says, Neil Young didn't need no stinking Can-Con regulations to become a god.

CANCON
People buying and supporting shite Canadian bands of the 70s and 80s helped those bands flourish, not fucking regulations. Supply and demand my friend. If something's shit, and people love it and gobble it up, it flourishes.

kill whitey, kill bad Can-Con!
canadian content rules and reg's of the 70's (and onwards) created an opportunity for shite canadian rock to flourish. (and i am not referring to rush or neil here either!) discuss.

RUSH/Anthem
Speaking of Rush, they have a song called Anthem. Maybe it will appear in the next "I AM Canadian" spot.


This is all just a bit retarded no?

canadian anthem
Robert Armes wrote the I Am Canadian anthem. Last time I checked, Robert wasn't Jewish...or is it Robert Armesinsky!

Please no!
Oh my god, did you have to say RUSH? We will be inundated with Rush lyrics in about 5 minutes, I guarantee. Who is the mysterious Rush bandit anyway? My guess is its Ian.

This should get you going...
Anthem was written by a white boy, but he's not Canadian...he's jewish...figure that one out.

Cryin Over Yeauhuhhauuhah
... and let's not forget the magic that was Platinum Blonde!

Reddy, steady...go!
Robbie Robertson has written a few good tunes, and he's a red boy.

White Boy success stories?
Oh yeah, big success, you didn't even mention Rush... or Neil Young. But either way, your argument is flawed, what about the guys who did that "lutey" song, the "dream warriors" or something like that? they certainly weren't white boys, or Maestro... so successful that they played Canada's Wonderland for several summers in a row! now there's success

Re: White Canadian Songs
All the best songs are by White Canadians. Look at Sunny Days by Lighthouse or Safety Dance by Men Without Hats not to mention Romantic Traffic by the Spoons and General Hand Grenade by Trooper. The Anthem follows in this long line of White Canadian success stories.

The archives

Log in!